By the dawn of the 21st century, hip-hop sales had reached an all-time high, but one thing has remained the same. The doors were still locked, and the music industry held the keys. Young artists began to self-market on the Internet, ultimately helping to collapse the music industry as we knew it. It’s Yours explores how it became possible to become a rap star through a Twitter account, YouTube site or Myspace page. It tells this story through the unique perspectives of numerous artists, producers, record industry insiders, and music and cultural critics.
Wiz Khalifa | himself |
Lil B | himself |
Too $hort | himself |
Fab 5 Freddy | himself |
Chuck D | himself |
Action Bronson | himself |
Travis "Taco" Bennett | himself |
B-Real | himself |
Curren$y | himself |
Gangsta Boo | Herself |